The Handbook of Persuasion and Social Marketing [3 volumes]

by
David W. Stewarteditor

David W. Stewart, PhD, is President's Professor of Marketing and Law at Loyola Marymount University in Los Angeles, CA.

The Handbook of Persuasion and Social Marketing [3 volumes]

20141217

Praeger

Pages 1040
Topics Health and Wellness

Cite this eBook

  • eBook

    9781440804052

Description
Table of Contents

Table of Contents

The Handbook of Persuasion and Social Marketing [3 volumes]

Author(s): Stewart, David;
Contributors: Stewart, David;
Abstract:

This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change.

Editor(s): Stewart, David;
SortTitle: handbook of persuasion and social marketing [3 volumes]
Author Info:
David W. Stewarteditor

David W. Stewart, PhD, is President's Professor of Marketing and Law at Loyola Marymount University in Los Angeles, CA.

eISBN-13: 9781440804052
Cover Image URL: ~~FreeAttachments/9781440804052.jpg
Print ISBN-13: 9781440804045
Imprint: Praeger
Pages: 1040
Publication Date: 20141217