Contents Tables and Figures ix Preface xi 1. Sports and Business: Is Sport Business or Is Business Sport? 1 2. Managing Fundamentals: Benching a Hall of Fame Pitcher 19 3. Managing Markets: NASCAR and Southwest Airlines? 45 4. Managing People: The Men Behind Dean Smith and Bobby Knight 77 5. Managing Information: Mike Krzyzewski as CIO 109 6. Managing Games within Games: Do Baseball Managers Have Beautiful Minds? 135 7. Managing Innovation and Change: Branch Rickey Meets Machiavelli 157 8. Managing versus Meddling: Andy North Learned Not to Be Too Perfect 181 9. Managing and Leading: Parceiis to Gibbs and In-Between 201 Notes 223 Selected Bibliography 233 Index 237 VI
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