We Are What We Sell: How Advertising Shapes American Life. . . And Always Has [3 volumes]
byDanielle Sarver Coombseditor
Bob Batcheloreditor
![We Are What We Sell: How Advertising Shapes American Life. . . And Always Has [3 volumes]](9780313392450/~~FreeAttachments/9780313392450.jpg)
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Citations
MLA
Coombs, Danielle and Batchelor, Bob, editors. We Are What We Sell: How Advertising Shapes American Life. . . And Always Has [3 volumes]. Praeger, 2014. ABC-CLIO, publisher.abc-clio.com/A3256E.
Chicago Manual of Style
Coombs, Danielle, and Bob Batchelor, eds. We Are What We Sell: How Advertising Shapes American Life. . . And Always Has [3 volumes]. Praeger, 2014. http://publisher.abc-clio.com/A3256E
APA
Coombs, D. & Batchelor, B. (Eds.). (2014). We Are What We Sell: How Advertising Shapes American Life. . . And Always Has [3 volumes]. Retrieved from http://publisher.abc-clio.com/A3256E
- Description
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For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive.
- Reviews/Endorsements
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"Each entry is supplemented with liberal notes and bibliography for further research and study, all of which are particularly helpful to those interested in advertising, consumer behavior, and American cultural history. . . . Recommended." - Choice
- Table of Contents
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Table of Contents
We Are What We Sell: How Advertising Shapes American Life. . . And Always Has [3 volumes]
Contributors: Coombs, Danielle; Batchelor, Bob;Abstract:For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive.
Editor(s): Coombs, Danielle; Batchelor, Bob;SortTitle: we are what we sell: how advertising shapes american life. . . and always has [3 volumes]Author Info:Danielle Sarver CoombseditorBob BatcheloreditoreISBN-13: 9780313392450Cover Image URL: ~~FreeAttachments/9780313392450.jpgPrint ISBN-13: 9780313392443Entry Code: A3256EImprint: PraegerPages: 1080Publication Date: 20140115- Cover Cover11
- Volume 1: Creating Advertising Culture: Beginnings to the 1930s Vol1:iii4
- Contents Vol1:v6
- Acknowledgments Vol1:ix10
- Introduction: Creating Advertising Culture, Beginnings to 1930s Vol1:xi12
- Chapter 1: A Revolution in Advertising: “Buy American” Campaigns in the Late Eighteenth Century Vol1:124
- Chapter 2: The Redemption of Advertising: The Advertising Business in the Early 1900s Vol1:2649
- Chapter 3: Cartoon Icons: The Michelin Man, Morton Salt Umbrella Girl, and Mr. Peanut Vol1:4770
- Chapter 4: Advertising and the Great Depression Vol1:6386
- Chapter 5: P&G’s Chipso Magic: Stretching the Dollar and Making Life Easier in Depression-Era America Vol1:7497
- Chapter 6: From Picaninny to Savage Brute: Racialized Images and African American Stereotyping in Turn-of-the-Century American Advertising Vol1:87110
- Chapter 7: Selling the American Dream: The West Vol1:102125
- Chapter 8: The Shopping Metropolis: Defining the American Consumer Vol1:113136
- Chapter 9: Reach for a Lucky Instead of a Sweet: An Exploration of Early Cigarette Advertising Vol1:124147
- Chapter 10: Extra! Extra! Read All about It: Early Newspaper Advertising Vol1:134157
- Chapter 11: “Ambitious Girls!”: Making and Contradicting the Ideal Woman through Advertisements in the Ladies’ Home Journal, 1890–1920 Vol1:147170
- Chapter 12: Product Placement in the Golden Age of Radio: Or Why Tina Fey Owes a Debt of Gratitude to Jack Benny Vol1:166189
- Chapter 13: Early Automobile Advertising Vol1:179202
- Chapter 14: Kimberly-Clark: Transforming Advertising Taboos Vol1:186209
- Chapter 15: Keeping Consumers Clean: Ivory Soap Vol1:197220
- Chapter 16: Burma-Shave and Mail Pouch Barns Turn the Countryside Commercial Vol1:213236
- Chapter 17: Coca-Cola and Christmas Vol1:227250
- Chapter 18: Political Advertising Vol1:236259
- Chapter 19: The Rise of the Birth-Control Industry, or When Contraception Became Obscene in America Vol1:245268
- Chapter 20: The “Mark of Honor”: Trademark Law, Goodwill, and the Early Branding Strategies of National Biscuit Vol1:262285
- About the Editors and Contributors Vol1:285308
- Index Vol1:295318
- A Vol1:295318
- B Vol1:295318
- C Vol1:296319
- D Vol1:297320
- E Vol1:297320
- F Vol1:297320
- G Vol1:297320
- H Vol1:298321
- I Vol1:298321
- J Vol1:298321
- K Vol1:299322
- L Vol1:299322
- M Vol1:299322
- N Vol1:300323
- O Vol1:300323
- P Vol1:301324
- Q Vol1:301324
- R Vol1:301324
- S Vol1:302325
- T Vol1:302325
- U Vol1:302325
- V Vol1:303326
- W Vol1:303326
- Y Vol1:303326
- Z Vol1:303326
- Volume 2: Advertising at the Center of Popular Culture: 1930s–1975 Vol2:iii330
- Contents Vol2:v332
- Acknowledgments Vol2:ix336
- Introduction: Advertising at the Center of Popular Culture, 1930s–1975 Vol2:xi338
- Chapter 1: Recipe for Success: Jean Wade Rindlaub’s Influence on American Women’s Ideals Vol2:1350
- Chapter 2: The New American Splendor: Building the New Consumer Culture after World War II Vol2:21370
- Chapter 3: Soap Operas and Sponsors in Mid-Century America Vol2:30379
- Chapter 4: Account Planning: An Overview of Its Inception and Evolution Vol2:44393
- Chapter 5: Advertising’s Role in Social Consciousness: The “Crying Indian” and More Vol2:56405
- Chapter 6: Latino Advertising, Spanish-Language Media, and the Creation of a Pan-Ethnic Cultural Identity Vol2:70419
- Chapter 7: From “Lost Manhood” to “Erectile Dysfunction”: The Commercialization of Impotence Vol2:84433
- Chapter 8: Ding Dong! Avon Calling! Selling Beauty and Femininity in the Cold War Vol2:101450
- Chapter 9: You’ve Come a Long Way, Baby: Analysis of Marketing Cigarettes to Women Vol2:113462
- Chapter 10: Selling Booze and Beer Vol2:122471
- Chapter 11: Commodification and the Counterculture Vol2:136485
- Chapter 12: Hippies, the Counterculture, and Rebellion in Advertising Vol2:150499
- Chapter 13: Early Magazine Advertising, 1930–1970 Vol2:163512
- Chapter 14: Representing American Values: How Magazine Advertising Reflected and Shaped Values in America Vol2:178527
- Chapter 15: Early Television Advertising Vol2:193542
- Chapter 16: The Big Business of Fashion Advertising Vol2:204553
- Chapter 17: Pepsi and Young America Vol2:217566
- Chapter 18: “Peddle” to the Metal: NASCAR Sponsorship and Advertising Vol2:230579
- Chapter 19: Sinclair’s “Dino” and Petroleum Advertising at the Infancy of the Interstate Highway System Vol2:239588
- Chapter 20: Selling the Cold War: Advertising, NSC 68, and the Military-Industrial Complex Vol2:251600
- Chapter 21: Eisenhower and Political Advertising Vol2:263612
- Chapter 22: Kennedy and Political Advertising Vol2:277626
- Chapter 23: Countdown to the Apocalypse: Lyndon B. Johnson’s “Daisy” Ad Vol2:292641
- Chapter 24: Early Computer Marketing: From Deification to Humanizing of Computers Vol2:306655
- Chapter 25: The Decade of the Slogan: The 1970s Vol2:321670
- About the Editors and Contributors Vol2:337686
- Index Vol2:349698
- A Vol2:349698
- B Vol2:349698
- C Vol2:350699
- D Vol2:351700
- E Vol2:351700
- F Vol2:351700
- G Vol2:352701
- H Vol2:352701
- I Vol2:353702
- J Vol2:353702
- K Vol2:353702
- L Vol2:353702
- M Vol2:354703
- N Vol2:354703
- O Vol2:355704
- P Vol2:355704
- R Vol2:355704
- S Vol2:356705
- T Vol2:357706
- U Vol2:357706
- V Vol2:357706
- W Vol2:357706
- Y Vol2:358707
- Z Vol2:358707
- Volume 3: Advertising in the Contemporary Age Vol3:iii711
- Contents Vol3:v713
- Acknowledgments Vol3:ix717
- Introduction: Advertising in the Contemporary Age Vol3:xi719
- Chapter 1: Mad Men: Framing Advertising History Vol3:1733
- Chapter 2: David Ogilvy: Selling an Industry Vol3:14746
- Chapter 3: Creating Celebrity through Advertising, and the Role of the Account Planner Vol3:26758
- Chapter 4: “I Hate the Way My Hair Looks”: Controversies in Advertising to Women and Girls Vol3:43775
- Chapter 5: Controversy in Advertising to Children Vol3:55787
- Chapter 6: Cigarettes and Feminism: You’ve Come a Long Way, Baby Vol3:77809
- Chapter 7: Branding the Gender Binary: Stereotypical Representations of Men and Women in Ads Vol3:88820
- Chapter 8: Out of the Closet and Into Ads: Gays and Lesbians as a Target Market Vol3:100832
- Chapter 9: Fast Food Advertising Vol3:115847
- Chapter 10: Selling Vice: Cigarettes and Alcohol Vol3:131863
- Chapter 11: Party Down: Drinking Culture and TV Advertising Vol3:147879
- Chapter 12: Break Time Is Game Time: A History of Super Bowl Advertising Vol3:157889
- Chapter 13: Contemporary Television Advertising: From Disney to the Kardashians Vol3:172904
- Chapter 14: Infecting the Internet: The Influence of Online Viral Marketing Techniques on Public Opinion Vol3:184916
- Chapter 15: Web 2.0 and Mobile Internet Marketing Vol3:204936
- Chapter 16: This Boy’s Bedroom: Product Placement, a New Masculinity, and the Rise of Geek Culture in the 1980s Vol3:227959
- Chapter 17: The Evolution of Product Placement: South Park and Guitar Hero Vol3:239971
- Chapter 18: Nike: Goddess of Victory, Gods of Sport Vol3:255987
- Chapter 19: From Jumpman to Business Man: A Look at Michael Jordan as the Blueprint for Sports Advertising and Beyond Vol3:2701,002
- Chapter 20: Voter Disdain: Twenty-First-Century Trends in Political Advertising Vol3:2821,014
- Chapter 21: Branding the City: Place Marketing and Class Politics in Washington, D.C. Vol3:3021,034
- About the Editors and Contributors Vol3:3251,057
- Index Vol3:3351,067
- A Vol3:3351,067
- B Vol3:3351,067
- C Vol3:3361,068
- D Vol3:3371,069
- E Vol3:3371,069
- F Vol3:3371,069
- G Vol3:3381,070
- H Vol3:3381,070
- I Vol3:3381,070
- J Vol3:3391,071
- K Vol3:3391,071
- L Vol3:3391,071
- M Vol3:3391,071
- N Vol3:3401,072
- O Vol3:3401,072
- P Vol3:3401,072
- Q Vol3:3411,073
- R Vol3:3411,073
- S Vol3:3411,073
- T Vol3:3421,074
- U Vol3:3421,074
- V Vol3:3421,074
- W Vol3:3431,075
- X Vol3:3431,075
- Y Vol3:3431,075
- Z Vol3:3431,075