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Adding Value 5 The value of the logic model is that it encourages people to imagine a future that the cultural organization can influence. And the way organizations go about their imagin- ing really influences the effectiveness of their organization. It is important to take the time to imagine what success will look like in the lives of the cultural organization’s cus- tomers. Figure 1-2 illustrates the steps in the process to move from a product or feature to understanding the benefits and value from the customer’s perspective. The future success of libraries will be measured by the variety of business models that they are able to devise and implement. Brian Mathews 4 Business Model An organizational value model, oftentimes called a business model, describes the basis of how an organization creates, delivers, and captures economic, social, and/or other forms of value. 5 The whole idea is to break the activities of a “business” down into a manageable number of building blocks. This process of using building blocks al- lows you to clearly see how all the pieces of an organization fit together. The use of the business model should also help clarify and reveal how value is created and delivered to the customer. Regardless of the model that is chosen, and there are several models Basic Product or Service Product Features Customer Basic Needs Customer Value Customer eJournal Library collections Useful in some way Online access to the journal(s) Access to a good collection of books & other materials Range of items, related items, complimentary items Range of functions, defines what product does Number of articles, Full-text, Supplemental materials Collection organized in some way Fulfill a purpose, Reliability, Price Online access to specific content Use desired items, discover other items of interest Quick & easy access, Taxonomy, Relevancy ranking Solves a problem, Offers enhanced experience Saved time, saved money Improved efficiency, Improved decisions, Saved time Improves productivity, Benefits outweigh price Customer Benefits Figure 1-2 Understanding Value.