P A R T I
WHAT AM I WRITING?
You can begin writing for the web immediately, even before tackling
later. As with all other parts of this book, you will stand to beneﬁt most
if you read with a computer or mobile device nearby so you can try
some things out and learn in a hands-on way.
On the web, we write to be found and connect with other people—
an idea the ﬁrst chapter explores along with simple things you can do
to immediately begin establishing or improving your web presence.
The second chapter offers approaches and tools for reading the web
with a writer/designer mindset that will inspire and improve your own
The remainder of Part I covers content preparation for sites built
according to standards-based, mobile-ﬁrst responsive web design.
Chapter 4 provides a brief history of how web pages were made in
the past, and how they are made now. Understanding your work in the
context of the web’s history will help you avoid the mistakes of the
Finally, this section concludes with two chapters that cover best
practices for setting up your own custom environment to write, design,
and test your pages. Chapter 6 describes the use of a version control
system called Git. Building great web pages is more than what any one
piece of software can do. Some of the best software you can download
for building web pages is freely and legally available on the internet,
thanks to many thousands of volunteers who devote their time and
effort to develop quality free and open-source software.