Contents Acknowledgments xi Introduction: Presidential Campaign Debates in a Changing Media Environment 1 Edward A. Hinck Chapter 1 The Traditions and Expectations of Presidential Debates 22 Sara A. Mehltretter Drury Chapter 2 Do/How Might Presidential Debates Matter? Learning from 2012 46 Kathryn M. Olson Part One Studies of the 2004 Presidential and Vice Presidential Debates 69 Chapter 3 Incumbent and Challenger Influences on Argument Strategies in Presidential Debates 71 Diana B. Carlin and Dan K. Schill Chapter 4 Don’t Misunderestimate the Power of Debates: How the 2004 Presidential Debates Reinforced George W. Bush as the Moral Choice 97 Kristi Scholten and Nichelle D. McNabb Chapter 5 It Was Not about the Issues: Ethos in the 2004 Presidential Debates 119 William D. Harpine
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