The ABCs of ERM: Demystifying Electronic Resource Management for Public and Academic Librarians
by20180131
Libraries Unlimited
Pages | 258 |
Topics | Acquisitions and Collection Management |
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eBook
9781440855818
MLA
Zellers, Jessica et al. The ABCs of ERM: Demystifying Electronic Resource Management for Public and Academic Librarians. Libraries Unlimited, 2018. ABC-CLIO, publisher.abc-clio.com/9781440855818.
Chicago Manual of Style
Zellers, Jessica, Tina Adams, and Katherine Hill. The ABCs of ERM: Demystifying Electronic Resource Management for Public and Academic Librarians. Libraries Unlimited, 2018. http://publisher.abc-clio.com/9781440855818
APA
Zellers, J., Adams, T. & Hill, K. (2018). The ABCs of ERM: Demystifying Electronic Resource Management for Public and Academic Librarians. Retrieved from http://publisher.abc-clio.com/9781440855818
- Description
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The ever-shifting landscape of electronic resources challenges even the most tech-savvy information professionals. Now, however, you can surmount those challenges, with the solid backing offered in this practical book.
• Helps librarians grapple with areas with which they may not be familiar through clear, workable explanations• Serves as an at-a-glance reference for quick answers to questions about electronic resources
• Engages readers and provides practitioners a good overview of the topic and references for further reading
- Table of Contents
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Table of Contents
The ABCs of ERM: Demystifying Electronic Resource Management for Public and Academic Librarians
Author(s): Zellers, Jessica; Adams, Tina; Hill, Katherine;Contributors: Zellers, Jessica; Adams, Tina; Hill, Katherine;Abstract:The ever-shifting landscape of electronic resources challenges even the most tech-savvy information professionals. Now, however, you can surmount those challenges, with the solid backing offered in this practical book.
• Helps librarians grapple with areas with which they may not be familiar through clear, workable explanations• Serves as an at-a-glance reference for quick answers to questions about electronic resources
• Engages readers and provides practitioners a good overview of the topic and references for further reading
SortTitle: abcs of erm: demystifying electronic resource management for public and academic librariansAuthor Info:Jessica ZellersauthorTina M. AdamsauthorKatherine HillauthoreISBN-13: 9781440855818Cover Image URL: ~~FreeAttachments/9781440855818.jpgPrint ISBN-13: 9781440855801Imprint: Libraries UnlimitedPages: 258Publication Date: 20180131Table of Contents pages: 1 2
- Cover Cover11
- Title Page iii4
- Copyright iv5
- Contents v6
- Chapter 1. So What are Electronic Resources Anyway? 114
- Chapter 2. Vendors are Your Friend 922
- Chapter 3. Licenses: The Fine Print 2639
- A Note on Public Libraries 2740
- Preparing to Negotiate 2841
- Definitions and Examples 2942
- Authorized and Unauthorized Uses 3346
- Business Terms 3548
- E-Book Licenses 3750
- Streaming Media Licenses 3952
- Current Trends in Licensing 4255
- You Are Not Alone 4356
- Housekeeping 4457
- Conclusion 4659
- Additional Readings 4659
- References 4760
- Chapter 4.Buy All the Things! 4861
- Chapter 5. Creating Access in all the Right Places 6376
- Chapter 6. Marketing, Part I: Planning 8396
- The Rules of Marketing 8497
- The Marketing Plan 8598
- Step 1: Research What has Already Been Done 8699
- Step 2: Perform an Environmental Scan 8699
- Step 3: Develop a Marketing Group 88101
- Step 4: Conduct Market Research 89102
- Step 5: Write a SWOT 89102
- Step 6: Develop Goals 91104
- Step 7: Create an Action Plan 91104
- Step 8: Develop an Assessment Plan 92105
- Step 9: Evaluate 93106
- Step 10: Revise 94107
- Conducting Market Research 94107
- Conclusion 99112
- Additional Readings 99112
- References 100113
- Chapter 7. Marketing, Part II: Promotional Strategies 101114
- Chapter 8. Assessment, Part I: Subscription Resources 120133
- Chapter 9. Assessment, Part II: One-Time Purchases and Leases 140153
- Chapter 10. I Think the Internet Broke 154167
- Chapter 11. Users Are People, Too 169182
Table of Contents pages: 1 2