Provides a penetrating examination of how political rhetoric from public officials creates tensions via microaggression cues due to changing demographics, campaign rhetoric, and the use of social media.

• Explains how hostile rhetoric by public officials can lead to the marginalization of groups and a polarizing environment

• Suggests that political discourse is used to accentuate cultural differences due to changing demographics in the United States

• Illustrates that microaggression cues are a pervasive and damaging component of the U.S. political culture

• Appropriate reading for anyone interested in or students of modern social movements, U.S. media and politics, race and ethnicity, political behavior, social psychology, and Latino American or African American studies