Copyright © 2017 by Lawrence R. Samuel
All rights reserved. No part of this publication may be reproduced, stored in a
retrieval system, or transmitted, in any form or by any means, electronic, mechanical,
photocopying, recording, or otherwise, except for the inclusion of brief quotations in a
review, without prior permission in writing from the publisher.
Library of Congress Cataloging-in-Publication Data
Names: Samuel, Lawrence R., author.
Title: Boomers 3.0 : marketing to baby boomers in their third act of life /
Lawrence R. Samuel.
Description: Santa Barbara : Praeger, [2017] | Includes bibliographical
references and index.
Identifiers: LCCN 2017013909 (print) | LCCN 2017028966 (ebook) |
ISBN 9781440857232 (ebook) | ISBN 9781440857225 (alk. paper)
Subjects: LCSH: Baby boom generation—United States—History. | Baby boom
generation—Retirement—United States. | Baby boom generation—United
States—Social conditions—21th century. | Health attitudes—United States.
Classification: LCC HN59.2 (ebook) | LCC HN59.2 .S256 2017 (print) |
DDC 305.2—dc23
LC record available at https://lccn.loc.gov/2017013909
ISBN: 978-1-4408-5722-5
EISBN: 978-1-4408-5723-2
21 20 19 18 17 1 2 3 4 5
This book is also available as an eBook.
Praeger
An Imprint of ABC-CLIO, LLC
ABC-CLIO, LLC
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Santa Barbara, California 93116-1911
www.abc-clio.com
This book is printed on acid-free paper
Manufactured in the United States of America
