PART 1 Money, Money, Money Crowdfunding is a wonderful way for a library and the community to work together to achieve an established goal. If you can keep a few key points in mind before you start your own campaign, you’re almost assured of a success. It’s vital to choose a platform that best meets your fund-raising needs. The bells and whistles on the higher profile platforms might look great, but you need to suit your platform to you goal. Remember that crowdfunding is just a part of your plan. You have to have a multifaceted and well-developed plan of attack to reach your goal. Be flexible. Even if you have something planned to the hilt, things change, and how you meet that change can determine whether you’re able to meet your goal. Keep your eyes on the prize. Remember why you’re doing this. Stay enthusiastic and focused. We’ll review a few crowdfunding campaigns that have seen success and known failure. Taking a lesson from what other public libraries have done is always a great way to see what might work best for you. Before you start your campaign take a look at what’s already out there. At any given time, there are literally hundreds of public libraries campaigning for funds for an endless variety of projects, and one of them might look a lot like what you want to do. You can find them just by
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