Contents Timeline ix Background and Introduction xiii Exploring Popular Culture 1 Film 3 2 Tele vi sion 67 3 Music 109 4 Lit er a ture 152 5 Sports 170 6 Advertising 190 7 New Words 198 8 Technology 208 9 Controversies 225 10 Game Changers 250 11 Legacy 271 Bibliography 281 Index 283