Common Misconceptions about Food Labels 1. THE SERVING SIZE GIVEN ON A FOOD LABEL IS A RECOMMENDATION ON HOW MUCH OF THAT FOOD PEOPLE SHOULD CONSUME Perhaps because “serving size” is given on the Nutrition Facts panel along with dietary recommendations, consumers assume that the serv- ing size itself is some sort of recommendation as well. However, on the food label, serving size simply provides a unit of measure so that con- sumers can apply the other information on the Nutrition Facts panel. In other words, if the Nutrition Facts panel states that a product such as fruit jelly contains 7 grams of added sugar, the consumer needs to know how much of the jelly contains 7 grams of added sugar. The FDA (U.S. Food and Drug Administration) determines what serving size should be used for each category of food product, and aims to make serving sizes similar to what people generally consume. To learn more about serving size regulations and what serving size means on food labels, see Question 10.
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