Contents Foreword by Merlyn A. Griffi ths ix Preface and Acknowledgments xi Introduction xv Chapter 1 Uber: The Origin and Evolution 1 Chapter 2 Uber’s Shapers and Movers: The Leadership Team, Past and Present 27 Chapter 3 Uber’s Innovations, Collaborations, and Expansion into New Industries in the Gig Economy 69 Chapter 4 Controversies: Uber in the News 97 Chapter 5 Remaking the Culture 163 Chapter 6 From “Moving Forward” to “Doors Are Always Opening”: Connecting with Driver Partners, Users, and the Community 189 Chapter 7 Moving Forward: The Race to Go Public 213 Index 229
Document Details My Account Print multiple pages
Print
You have printed 0 times in the last 24 hours.
Your print count will reset on at .
You may print 0 more time(s) before then.
You may print a maximum of 0 pages at a time.
Help
