Copyright © 2019 by Greg Stone All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, except for the inclusion of brief quotations in a review, without prior permission in writing from the publisher. Library of Congress Cataloging-in-Publication Data Names: Stone, Greg J., author. Title: Branding with powerful stories : the villains, victims, and heroes model / Greg Stone. Description: Santa Barbara, California : Praeger, [2019] | Includes bibliographical references and index. Identifiers: LCCN 2018034971 (print) | LCCN 2018037865 (ebook) | ISBN 9781440864780 (eBook) | ISBN 9781440864773 (hardcopy : alk. paper) Subjects: LCSH: Branding (Marketing) | Storytelling. Classification: LCC HF5415.1255 (ebook) | LCC HF5415.1255 .S76 2019 (print) | DDC 658.8/27—dc23 LC record available at https://lccn.loc.gov/2018034971 ISBN: 978-1-4408-6477-3 (print) 978-1-4408-6478-0 (ebook) 23 22 21 20 19 1 2 3 4 5 This book is also available as an eBook. Praeger An Imprint of ABC-CLIO, LLC ABC-CLIO, LLC 130 Cremona Drive, P.O. Box 1911 Santa Barbara, California 93116-1911 www.abc-clio.com This book is printed on acid-free paper Manufactured in the United States of America
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