Contents ix Reporting and Acting on Your Data 103 Quick Tips 104 From the Field 105 References 107 Chapter 7. Marketing to Faculty, Staff, and Administration 109 Definitions 109 Why Market to Faculty and Staff? 111 How Can We Market to Faculty and Staff? 112 Marketing to Administration 116 Quick Tips 117 From the Field 118 References 121 Conclusion 123 Index 127
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