Copyright © 2022 by Stephanie Espinoza Villamor and Kimberly Shotick All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, except for the inclusion of brief quotations in a review, without prior permission in writing from the publisher. Library of Congress Cataloging-in-Publication Data Names: Villamor, Stephanie Espinoza, author. | Shotick, Kimberly, author. Title: Practical marketing for the academic library / Stephanie Espinoza Villamor and Kimberly Shotick. Description: Santa Barbara, California : Libraries Unlimited, [2022] | Includes bibliographical references and index. Identifiers: LCCN 2021058387 (print) | LCCN 2021058388 (ebook) | ISBN 9781440872228 (paperback acid-free paper) | ISBN 9781440872235 (ebook) Subjects: LCSH: Academic libraries—Marketing. | Academic libraries—Public relations. | Libraries and colleges. | Academic libraries—United States—Case studies. | BISAC: LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General | BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Marketing & Communications Classification: LCC Z716.3 .V55 2022 (print) | LCC Z716.3 (ebook) | DDC 021.7—dc23/eng/20220111 LC record available at https://lccn.loc.gov/2021058387 LC ebook record available at https://lccn.loc.gov/2021058388 ISBN: 978-1-4408-7222-8 (paperback) 978-1-4408-7223-5 (ebook) 26 25 24 23 22 1 2 3 4 5 This book is also available as an eBook. Libraries Unlimited An Imprint of ABC-CLIO, LLC ABC-CLIO, LLC 147 Castilian Drive Santa Barbara, California 93117 www.abc-clio.com This book is printed on acid-free paper Manufactured in the United States of America
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