Contents Preface xi Introduction xv Chapter 1. Building Your Team 1 Formal Teams 2 Informal Teams 4 Best Practices for Building Teams 6 Establishing Your Scope 7 Affective Team Leadership 9 Quick Tips 10 From the Field 10 References 13 Chapter 2. Defining Your Areas 15 What Does Marketing Mean to You? 16 Types of Communication 17 Print Communication 18 Digital Communication 18 Human Communication 20 Types of Outreach 20 Segmentation 23 Quick Tips 26 From the Field 26 References 29 Chapter 3. Marketing for the Mind 31 Why Market Resources and Services? 32 Identifying Your Audience 33
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