Copyright © 2020 by Mark Toft, Jay Sunny, and Rich Taylor All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, except for the inclusion of brief quotations in a review, without prior permission in writing from the publisher. Library of Congress Cataloging-in-Publication Data Names: Toft, Mark, author. | Sunny, Jay, author. | Taylor, Rich, author. Title: Authenticity : building a brand in an insincere age / Mark Toft, Jay Sunny, and Rich Taylor. Description: Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2020] | Includes bibliographical references and index. Identifiers: LCCN 2019029862 (print) | LCCN 2019029863 (ebook) | ISBN 9781440873201 (cloth) | ISBN 9781440873218 (ebook) Subjects: LCSH: Branding (Marketing) | Advertising. | Authenticity (Philosophy) Classification: LCC HF5415.1255 .T65 2020 (print) | LCC HF5415.1255 (ebook) | DDC 658.8/27—dc23 LC record available at https://lccn.loc.gov/2019029862 LC ebook record available at https://lccn.loc.gov/2019029863 ISBN: 978-1-4408-7320-1 (print) 978-1-4408-7321-8 (ebook) 24 23 22 21 20 1 2 3 4 5 This book is also available as an eBook. Praeger An Imprint of ABC-CLIO, LLC ABC-CLIO, LLC 147 Castilian Drive Santa Barbara, California 93117 www.abc-clio.com This book is printed on acid-free paper Manufactured in the United States of America
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