Contents Preface vii Acknowledgments xi Chapter 1 Most Entrepreneurs Are Not Entrepreneurs 1 Chapter 2 Choosing and Funding 10 Chapter 3 Product Development 24 Chapter 4 Sales 39 Chapter 5 Human Resources 50 Chapter 6 Operations 64 Chapter 7 Marketing 76 Chapter 8 Information Technology 92 Chapter 9 Legal 102 Chapter 10 The Exit 115 Resources 127 Index 131
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