Guide to Health Literacy xvii results are derived, what the order of the search results means, how to use the snippets that are provided in the search results list to select websites, and how to determine which listings are ads on a search engine results page). One also has to limit reliance on surface characteristics, such as the design of a website or a book (a website or book that appears to have a lot of information or looks aesthetically pleasant does not necessarily mean it has good information) and language used (a website or book that utilizes jargon, the keywords that one used to conduct the search, or the word “information” does not necessarily indicate it will have good information). The next phase is information comprehension, whereby one needs to have the ability to read, comprehend, and recall the information (including textual, numerical, and visual content) one has located from the books and/or online resources. To assess the credibility of health information (information assessment phase), one needs to be able to evaluate information for accuracy, evaluate how current the information is (e.g., when a website was last updated or when a book was published), and evaluate the creators of the source—for example, examine site sponsors or type of sites (.com, .gov, .edu, or .org) or the author of a book (practicing doctor, a celebrity doctor, a patient of a specific disease, etc.) to determine the believability of the person/ organization providing the information. Such credibility perceptions tend to become generalized, so they must be frequently reexamined (e.g., the belief that a specific news agency always has credible health information needs continuous vetting). One also needs to evaluate the credibility of the medium (e.g., television, Internet, radio, social media, and book) and evaluate—not just accept without questioning—others’ claims regarding the validity of a site, book, or other specific source of information. At this stage, one has to “make sense of information gathered from diverse sources by identifying misconceptions, main and supporting ideas, con- flicting information, point of view, and biases” (American Association of School Librarians [AASL], 2009, p. 13) and conclude which sources/ information are valid and accurate by using conscious strategies rather than simply using intuitive judgments or “rules of thumb.” This phase is the most challenging segment of health information seeking and serves as a determinant of success (or lack thereof) in the information-seeking process. The following section on Sources of Health Information further explains this phase. The fifth phase is information management, whereby one has to orga- nize information that has been gathered in some manner to ensure easy retrieval and use in the future. The last phase is information use, in which one will synthesize information found across various resources, draw
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