Contents ix Developing a Winning Strategy 139 Cutting and Framing the Issue: Action Group, Goals and Objectives, Targets, and Handles 139 Conducting a Strategic Analysis: Opposition, Support, Objective Conditions, and SWOT Assessment 151 Parents Unite for Full-Day Kindergarten: Jamie Pear 160 Strategy and Tactics Exercise 168 5 “Moving into Action” Making and Carrying Out Action Plans 177 Tactics 178 Countertactics and the Seven D’s of Defense 182 Deflecting 182 Delaying 183 Deceiving 184 Dividing 186 Denying 188 Discrediting and Destroying 189 Timetable 191 A Multiphase Action Plan 193 Recruitment, Preparation, and Assessment 196 Recruitment 196 Preparation 199 Assessment 202 ACORN’s Campaign against Household Finance: Maude Hurd and Lisa Donner 204 Background 204 Household Finance 206 Building and Engaging the Base 207 Building the Case 207 Direct Action 208 Media 208 Shareholder Strategy 209 Legal Action 210 Wall Street 210 Legislation 210 Regulatory Strategy 211
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