who wants a relationship with your community, this book offers a means to that end. Durable content: Acknowledging the limits of any book, the highest aim for this title is a presentation of ideas that can be exercised over time, regardless of how tools and technologies change. In this book, you will not be pushed toward a specific brand of equipment or prescribed a particular software in this book, you will be guided toward channels of thinking that can help you navigate the questions of today, tomorrow, and the days after. INTRODUCTION xv