Introduction: Introducing the Expert ix
through the right media. Through your marketing campaign, you not only
promote your book but also advance your career by spreading the word that
you are the expert on your topic.
However you choose to use this guide, you’ll find here the most essential
information and the most effective strategies for writing and publishing your
book.
ACKNOWLEDGMENTS
I want to thank the Greenwood team and, especially, Jessica Gribble for part-
nering with me to publish this book. Thank you also to the colleagues and
authors who have worked with me and taught me so much. I look forward to
future collaboration!
