7. Snap & Go: The Delivery and Marketing of Library Services through QR Codes and a Mobile Website 63 Susan Kantor-Horning 8. Mobile Tours for the Library with Historic Photos and Podcasts 75 Lori Bell Part 3: Mobile Access to Content 9. Practical Mobile Web Design 85 Chad Mairn 10. Mobile Catalogs 95 Chad Haefele 11. Reading Transformed by the Mobility of E-books 109 Andrew Revelle and Sue Polanka 12. Electronic Resources in Medical Libraries 119 Max Anderson 13. Smartphones, QR Codes, and Augmented Reality in the Library 133 Harry E. Pence 14. Mobile Technologies and Archives: Using the New to Preserve the Old 143 April Karlene Anderson Part 4: Mobile Reference 15. SMS-Based Reference 155 Rene J. Erlandson 16. Using Mobile-to-Mobile Messaging to Deliver Health Information at the Point of Need 167 Tammy A. Magid 17. Text a Librarian: Ideas for Best Practices 177 Lili Luo Part 5: Mobile Professional Development and New Opportunities 18. Expanding a Community College Library’s Mobile Presence on a Shoestring Budget 187 Cate Kaufman and Brittany Osika CONTENTS vi
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