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Copyright 2012 by Nathaniel G. Pearlman All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, except for the inclusion of brief quotations in a review, without prior permission in writing from the publisher. Library of Congress Cataloging-in-Publication Data Margin of victory : how technologists help politicians win elections / Nathaniel G. Pearlman, editor. p. cm. — (New trends and ideas in American politics) Includes bibliographical references. ISBN978–1–4408–0257–7(hardcopy:alk.paper)—ISBN978–1–4408–0258–4(ebook) 1. Campaign management—Technological innovations—United States—History. 2. Political campaigns—Technological innovations—United States—History. 3. Internet in political campaigns—United States—History. 4. Communication in politics—Technologicalinnovations—United States—History. I.Pearlman,NathanielG. JK2281.M363 2012 324.70973—dc23 2011051416 ISBN: 978–1–4408–0257–7 EISBN: 978–1–4408–0258–4 16 15 14 13 12 1 2 3 4 5 This book is also available on the World Wide Web as an eBook. Visit www.abc-clio.com for details. Praeger An Imprint of ABC-CLIO, LLC ABC-CLIO, LLC 130 Cremona Drive, P.O. Box 1911 Santa Barbara, California 93116-1911 This book is printed on acid-free paper Manufactured in the United States of America