Contents Series Foreword by Raymond A. Smith and Jon Rynn ix Foreword by Terry McAuliffe xiii Acknowledgments xv Introduction by Nathaniel G. Pearlman xvii Chapter 1 The Digital Revolution: Campaigns and New Media Communications 1 Will Robinson Chapter 2 The Quest for Victory: Campaigning Online for President 15 Mindy Finn and Patrick Ruffini Chapter 3 Skyrocketing Numbers: Online Fundraising for Political Campaigns 29 Nicco Mele Chapter 4 Ignore at Your Peril: Campaigns and the Blogosphere 41 Liz Mair Chapter 5 Growing Power: Digital Marketing in Politics 53 Andrew Bleeker and Nathaniel Lubin Chapter 6 You Can Take It with You: The Evolution of Mobile Politics 67 Julie Germany
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