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• Your search history (if you are signed in to a Google account with web and app activity turned on)1 It’s not possible to turn the suggestions off,2 but you can ignore them. Sometimes they can be helpful because they suggest some- thing that’s relevant to you. You could also use them to do key- word research and see what words people are including with certain terms. It’s also possible to find reputation management problems for particular brands. For example, try typing “crayola colored bubbles,” and you’ll see predictions for “class action law- suit.” Since your own recent searches might show up in the menu, it’s useful to know that you can remove those from the menu by clicking “remove” next to the search phrase. Sometimes you may see options that are racist or inappropriate in other ways since it’s showing what many people search for and is a reflection of the society we live in. There is a link under the suggestions where you can “report inappropriate predictions.” If you follow that link, Google asks you which predictions were inappropriate and lists all of them with checkboxes for selecting them. They then give you a choice of saying whether they were hateful, sexually explicit, violent, dangerous and harmful activity, or other. You might remember that before mid-2017 these predictions were called “autocomplete” and were in the search box itself, and appeared dynamically as you typed. In mid-2017 Google decided to move them into a drop-down menu because their data shows that more people are searching on mobile devices than computers, and 2 Power Searching the Internet